Happy Sausages Ltd (HSL) was established in 1990 and incorporated under the Companies Ordinance (Cap.212) initiative between German based Hanns- Seidel-Foundation or Hanns Seidal Stiftung eV as it is currently known and local Tanzanian entrepreneurs led by the late Mr. Andrew G. Mollel, whose objective was to establish a meat processing plant in the main tourist hub in Arusha.

The aim of establishing such an enterprise was based on the need to stimulate the local livestock keeping sector as well as cut reliance on imported processing meats for both the tourist market and local Tanzania market by producing high quality sausages, Hams, Bacons and Prime cuts. From the outset the founders shared a belief in promoting industrialization as well as building home grown brands and over the next thirty years have built Happy Sausages Ltd to become the leading meat processing company in Tanzania with a much loved and respected brand distributed to millions of customers across Tanzania and Zanzibar Islands.